Digital Retail
Experience Lab
Retail is no longer online or offline. It’s connected.
October 26–29, 2026 · Via Tortona, 19, Milan
Retail is no longer
a place.
It’s an ecosystem.
The Digital Retail Experience Lab is a space to see, touch and experience how the physical store can become part of a connected digital ecosystem.
Commerce, stores, data, technology and people come together in one experience.
October 26–29
Experience the Digital
Retail Experience Lab
A one-hour appointment to explore connected retail and O2O strategies firsthand.
October 29 · 6:00 PM
Retail.
Connected Commerce.
O2O.
A chance to exchange ideas and look beyond the divide between online and offline, and understand how retail is changing.
Choose
Choose the Experience, the Workshop or both.
Book
If you choose the Experience, select your date and time.
Experience
Receive your confirmation and personal QR code.
Before we meet, take a moment to think about what you’d like to explore.
Which aspect of your retail business would you like to discuss? What challenge would you like to explore during the Experience?
The following questions are a chance to come to our meeting with a few ideas already in mind.
Which area would you like to explore during the Experience?
What is the main challenge your company is facing in retail today?
What would you like to take away from this Experience?
Take part in the Digital Retail Experience Lab
